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You might not realize it, but anyone who’s used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most (and least) desirable people swiping on the service.
1 ranked Tinder user—a narcissistic notion not dissimilar to how I felt when I left the SATs in high school, having guessed my way through the final section yet still believing I’d somehow get a perfect score. I leaned into the screen to see the data up close, but Solli-Nowlan threw his hand up to block my sight.“Don’t go staring at my screen,” he joked.How many people who you swipe right on, swipe right too? Do you include education and career information in your profile? Jonathan Badeen, Tinder’s VP of product, compares it to the video game .“I used to play a long time ago, and whenever you play somebody with a really high score, you end up gaining more points than if you played someone with a lower score,” he says.It’s not uncommon for technology companies to give its users ratings these days, and for good reason.In the gig economy, both customers and service providers now score each other with review systems that help platforms like Airbnb, Task Rabbit, and Lyft weed out bad actors.