In a Social Media Examiner Study, 92% of marketers said social media was important to their businesses, and 64% said they spend over six hours per week on social media marketing.What’s more, 41% spent over 11 hours per week on social, and 19% spent over 20 hours on it.That brings traffic and a whole lot of positive attention.In the blog section, you can answer questions from clients or readers, tell stories about your romantic history, or provide general dating tips. The point is to write what you know, share your expertise, and build trust with potential clients.We recommend updating your blog with new content a few times a week to promote your brand.“The more you blog, the more traffic your site will get from Google, Yahoo, and Bing,” said Mike Lieberman, Chief Marketing Scientist and President of Square 2 Marketing.
As an Elcom blog post said, “[Social media] has changed business approach to marketing as now, the consumer holds the power.Before you develop the details of your marketing strategy, you have to decide what market you’re trying to reach. You should define your target audience with as much specificity as you can. You can download and complete free customer persona templates to help you conceptualize your customer base’s demographics, so you can tailor your message to different audiences.Do your matchmaking services appeal to the over-50 crowd? If you want your brand to resonate with a particular group, you have to understand their specific needs, habits, and desires.Is your coaching program geared toward millennials? Once you decide who it is you’re talking to, you can decide what to say.The best slogans — the ones that stick in your mind and leave you feeling good — are simple yet memorable.